Last week we introduced the Tower Experiment and mentioned that we would introduce a new fungible crypto token for our successful tower defense games Crazy Kings and Crazy Defense Heroes, collectively known as the Crazy Kings franchise. Today we are thrilled to announce the Tower Token (TOWER), which is now paired with ether (ETH) and paired with REVV on Uniswap (learn more about REVV on the official website or at this video).

The Tower Experiment is an initiative to blend traditional free-to-play gaming with blockchain technology. It aims to enable play-to-earn for our players, and to drive adoption of blockchain…


A crypto experiment on the future of F2P gaming

At Animoca Brands we fully and unreservedly embrace blockchain and play-to-earn as the future of gaming, but a major part of our income still derives from free-to-play (F2P) games, such as Power Rangers: Legacy Wars, Crazy Defense Heroes, and Snoopy’s Town Tale. As a result, we spend a lot of time considering the question of how to combine blockchain economics with F2P inflationary game design. We have come up with an experimental method to blend together elements of these two very different systems.

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F2P and play-to-earn: different by design

Combining blockchain…


Get ready to collect and play

The global fashion doll line Bratz®, manufactured by MGA Entertainment (MGAE), is stepping into digital entertainment and blockchain, together with Animoca Brands and WAX.io.

While preparing for the soon to be launched Ethereum-based Bratz Lookz™ game, Animoca Brands and WAX will launch a “Bratz® Card Sale” on the WAX blockchain on 22 December 2020.

Fans and collectors can purchase the first ever official Bratz® collectible card non-fungible tokens (NFTs), which they can collect, gift and trade, enjoying blockchain-enabled true digital ownership. …


The REVV ecosystem now includes three major motorsport brands

Greetings to all of our players! It has been a truly exciting autumn for us, especially with the recent announcement of a third project for the REVV ecosystem: Formula E. Today, we are pleased to announce the REVV allocation for the upcoming Formula E title: 350,000,000 REVV tokens.

The ABB FIA Formula E World Championship showcases industry-leading technology and blends the real and virtual worlds, on and off the racetrack. We’re extremely honoured to include Formula E in the growing universe of motorsport blockchain games powered by REVV!

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Photograph courtesy of Formula E.

Formula E —…


In 2019, Animoca Brands made history by selling a non-fungible token (NFT) called the 1–1–1, the first digital car for the officially licensed blockchain game F1® Delta Time. The winning bid of well over US$100,000 made it the most expensive NFT sold in 2019, one of the highest priced game-based virtual assets, the priciest virtual car in history, and the highest sum ever paid for a branded game NFT. Now, nearly a year and a half later, the buyer of the 1–1–1 is finally revealed.

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Read a brief summary in Animoca Brandsformal announcement here.

Listen to this fascinating podcast…


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Dear shareholders and friends,

2020 has been a pivotal year for Animoca Brands, and as we approach year’s end we can look back to various exciting announcements: the unveiling of WWE Undefeated, a partnership with Formula E that will further expand the REVV Token ecosystem, the launch of SAND ( The Sandbox’s currency), and the ongoing phased launch of F1® Delta Time (F1® Delta Time), among many other exciting developments.

Animoca Brands is one of the very first mainstream game companies that identified and acted upon two important opportunities in gaming presented by blockchain technology: true digital ownership and play-to-earn


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The Animoca Brands universe of blockchain experiences continues to grow, with its gaming platform GAMEE announcing it will launch the Gamee Token for casual gaming. This upcoming ERC-20 token will be used to provide skill-based rewards for players of GAMEE’s 80+ hyper casual game titles, and (in the longer run), assist game creators to publish their games on GAMEE.

The REVV Token — the utility token powering motorsport games including F1® Delta Time and the upcoming project based on MotoGP™ — is part of the Animoca Brands decentralized family. To celebrate the announcement of the Gamee Token, the REVV project…


Now live! This event gives REVV token holders a new opportunity to earn F1® Delta Time NFTs if they provide liquidity to REVV on Uniswap within the next couple of days. A total of 31 F1® Delta Time 2019 car NFTs (28 Rare cars and 3 Epic cars) will be rewarded to the first 31 qualifying liquidity providers.

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To become eligible to win one of these 31 NFTs, you need to add 30,000 REVV liquidity to Uniswap (as an ETH-REVV pair) before Monday 28 September 2020 at 09:00am GMT, and not withdraw it for 7 days.

After the end of…


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Staking is launching in F1® Delta Time on 15 September 2020. Read on to learn more about this exciting and innovative feature if you want your NFTs to generate REVV for you!

Staking enables owners of F1® Delta Time car NFTs to earn REVV by staking their NFTs. The amount of REVV earned by staking is determined primarily by the rarity of the NFT, with rarer items generating greater returns.

In blockchain, the term ‘staking’ usually refers to Proof-of-Stake blockchain protocols that use pools of that blockchain’s native token to produce blocks. Explained simply: if a user allocates an amount…


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This week, to prepare for the imminent offering on Uniswap (see the REVV website), we completed the mainnet deployment and minting for the REVV ERC-20 token, creating a total supply of 3,000,000,000 REVV tokens.

With the token freshly minted, we now want to go into detail on how these wallets relate to the allocations detailed on the REVV website.

You can view the wallet addresses here on Etherscan: https://etherscan.io/token/0x557b933a7c2c45672b610f8954a3deb39a51a8ca

Wallet Breakdown

We essentially have 2 address groups: one group for the overall token allocation (the Main Allocation, which is the total supply), and one group specifically for F1® Delta Time.

Animoca Brands

The leader in branded blockchain gaming. Animoca Brands website: www.animocabrands.com

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